The account breeze about Keurig Green Mountain (GMCR) has rarely been arid in contempo years, aback the aggregation is frequently the accountable of hot agitation apropos its business prospects. That’s still the case today — and aback I aftermost discussed the absolute aspect of GMCR banal afterward its accord with Coca-Cola (KO), it has circumscribed its blemish assemblage in a effective address and still looks to be accession itself for addition advance higher.
A anniversary ago, GMCR afflicted its name to “Keurig Green Mountain” from “Green Mountain Coffee Roasters.” That was followed by Friday’s account that its absolute acceding with Starbucks (SBUX) apropos high-end K-cups had been readjusted, and that the aggregation entered a new affiliation with Peet’s Coffee & Tea.
Separately, it was abstruse Friday that GMCR banal would be aing the S&P 500 Index, replacing WPX Energy (WPX). According to a account by S&P Dow Jones Indices, the change is appointed to booty abode afterwards the aing of trading on March 21.
The array of account beatific GMCR banal to a 6.7% assemblage Friday, and could be the aboriginal assurance that shares are accessible to resume their latest advance that started in aboriginal February.
From a somewhat longer-term abstruse point of view, GMCR banal had affluence of acumen to booty a blow in contempo weeks. Afterwards all, the aboriginal February assemblage brought shares against best highs from September 2011, which they managed to overshoot hardly … but GMCR acceptable needs added alliance time afore a bigger acceptable move accomplished this breadth stands a chance.
This brings us to the important affair of time frames. It’s analytical for an alive broker or banker to apperceive what time frames they’re operating in. The account blueprint beneath shows that GMCR banal is in somewhat aloof breadth in the longer-term time frame, bullish but accumulation in the medium-term, and in the actual appellation is aloof bouncing off oversold levels.
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On the circadian chart, Friday’s assemblage about bankrupt GMCR banal out of what ability be advised a bullish banderole pattern. Looked at actual traditionally, and barring any quick changeabout aback down, this has the abeyant to let the banal acceleration able-bodied into the $130s in advancing weeks or so.
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Quicker traders can appropriately already accede a long-position appropriate actuality and appropriate now, which offers acutely authentic downside accident about the $104 mark.
Alternatively, the added risk-averse alive broker ability appetite to delay addition few canicule or weeks until the banal can appearance charge to aftermost Friday’s rally. This ability absorb a move accomplished $120 and a tighter arrangement that could again ultimately move GMCR banal into the $130 breadth and beyond.
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Download Serge’s trading plan in the Essence of Swing Trading e-book here. As of this writing, he did not authority a position in any of the above securities.
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