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Fashion admirers accept one added acumen to bandy brick-and-mortar shops for online retailers: a aggregation in tech-savvy Estonia has appear up with a way to let you try on new clothes on your own computer.

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The Fits.me aggregation aims to end the academic d about admeasurement and additional online shops abundance of alternate appurtenances acknowledgment to shape-shifting automatic mannequins — which can abound from abbreviate to able-bodied in moments — accumulated with a technology invented by Estonian universities.

“When I capital to buy clothes online a few years ago, it took time to amount out at Timberland my admeasurement is S, at Lacoste and Levi it’s M, but at Abercrombie and Fitch I am XXL,” said Heikki Haldre, its co-founder.

“Our robots and the Virtual Applicable Allowance technology accept apparent the capital botheration that online accouterment retailers face — the abridgement of a applicable room,” added the 36-year-old.

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The technology created by two Estonian universities allows online shoppers to access their anatomy abstracts to instantly see how close an S admeasurement would be for them, or how about an XXL shirt would fit them.

What makes this accessible is the abstracts from Fits.me, which tests apparel on the capricious automatic mannequins to map how a accurate brand’s clothes would attending on bodies of altered dimensions.

The robots can booty on about 100,000 altered anatomy shapes, admitting alone about 2,000 are actuality acclimated for bartering purposes.

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The technology has already admiring the world’s better online appearance banker Otto, men’s affluence cast Ermenegildo Zegna and US banker Park & Bond, amid others.

Fits.me says its surveys accept apparent that retailers application the technology had registered an boilerplate 57-percent access in sales — and a 35-percent bead in volumes of alternate goods.

“Customers are responding able-bodied to the apparatus and it seems to be allowance catechumen new customers,” said Nadine Sharara, arch of e-commerce at British banker Thomas Pink, which has been application the technology back autumn 2011.

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Fits.me comes from the baby but technologically avant-garde Estonia, which has been active the e-revolution for years with inventions such as Skype. The aggregation is fabricated up of 32 bodies and 14 robots, as Haldre puts it.

— ‘Ground-breaking business model’ —

Fashion retail is ability a above change, he said: analysis appropriate that one in four clothes shops on the aerial artery could face cease in beneath than eight years as sales confused online.

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“While in 2000 alone two percent of clothes were bought online in developed countries, the allotment is now 10-13 percent and it is accepted to access to 35 percent by 2020,” he said, citation all-embracing surveys.

“In 2012, about one in eight apparel are awash via the Internet. Barter will acknowledgment one in four, mainly because the admeasurement they accustomed did not fit,” says Haldre.

That amount of acknowledgment is a cephalalgia for both retailers and brands: back appearance is seasonal, alternate apparel cannot be awash at abounding amount — and ample numbers of black barter are bad for business.

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A analysis commissioned by Fits.me showed that 74 percent of online clothes shoppers with a abrogating acquaintance were beneath acceptable to buy from the boutique again, with a third absurd to buy from the aforementioned brand’s shops on the aerial street.

Fits.me launched the technology in aboriginal 2011 and industry watchers were quick to t on. Vogue appearance annual best the aggregation as one of the 100 best affecting names in the agenda appearance apple in their 2012 Online Appearance 100 ability list.

“Fits.me is an accomplished archetype of a ground-breaking business model, application the Internet and the best in account commitment to bear to bodies apace the clothes that they want,” David Lidington, Britain’s abbot for Europe, said during his contempo cruise to Tallinn.

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But Haldre knows his aggregation still has a continued way to go, as bags of online retailers are still disturbing with black barter abiding their garments.

“On average, it takes six to eight weeks to barrage the technology at an online retailer, so we’ll accept to assignment adamantine to acquaint the Estonian robots to bags or alike aloof hundreds of retailers,” he said.

AFP

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