Jean Martin watches the Orlando Magic attempt adjoin the San… (Stephen M. Dowell, Orlando…)
April 3, 2010|By Josh Robbins, Orlando Sentinel
The Orlando Magic are on clip to renew over 90 percent of their accepted season-ticket holders for aing division alike as some longtime admirers are agitated with their bench assignments in the new city arena.
The season-ticket face-lifting borderline anesthetized on Thursday, and Magic Chief Operating Officer Alex Martins told the Orlando Sentinel that he forecasts at atomic 11,700 of the 13,000 accepted season-ticket holders will acquirement division tickets for the team’s aboriginal year at Amway Center.
Once new customers’ orders are factored into the mix, the aggregation expects to set a authorization almanac aing division for absolute division tickets sold.
“If all continues to clue on the clip that it’s currently on, we accept the season-ticket abject could be aing to 15,000 for the alpha of the season,” Martins said.
Yet, at the aforementioned time, some of the team’s best diehard admirers are aghast with their spots in the new building.
Jean Martin has bought a division admission back the 1994-95 season, and she’s become an figure at games. Best admirers apperceive her as “The Hat Lady” because she wears a blue-and-white Dr. Seuss hat every night to the arena.
Martin said she currently pays about $3,000 for her division admission abaft one of the baskets, in an alley bench three rows up from the floor. For a commensurable alley bench in the new building, she said she would accept to pay about $4,800.
Martin alleged the aberration in bulk to “a bang in the face to absolute fans.”
She ultimately absitively to renew her division admission for the aforementioned bulk she’s currently paying, but the new bench will put her 11 rows up from the court.
A acquaintance of chastening who sits adjacent additionally will accomplish a agnate about-face aing season.
“They’re not abhorrent locations,” Martin said, “But they abiding aren’t what any of us would accede agnate to breadth we’re currently sitting.”
The alignment did not accession season-ticket prices for the 2009-10 season, and Martins said he’s “empathetic” to allocution about ascent prices for the team’s aboriginal division in its new home.
But he and added Magic admiral fatigued that the new 18,500-seat architecture will affection affluence of bargain tickets.
They agenda that the atomic big-ticket bench will bulk alone $5 per game.
They additionally point out that 2,500 seats will bulk $15 or less, while addition 4,500 seats will bulk amid $15 and $25. In all, they said, 10,000 seats will be priced at $50 or under.
Martins did acknowledge, however, that some season-ticket holders accept been relocated to altered basement areas and that some admission prices will bulk added than at the Magic’s accepted home, Amway Arena.
He explained that the new architecture differs architecturally. Amway Center, for example, will accept added aisles so admirers can airing added calmly from their seats to the concourse; one of those new aisles will run alongside to the midcourt band and, therefore, will force some admirers to about-face afterpiece to the baselines.
Seats additionally will be wider.
And new amenities, including a restaurant that overlooks the cloister from abaft one of the baskets, additionally will displace some people.
“The geometry of the architecture and all of the amenities that we’re putting into the architecture don’t acquiesce for an apples-to-apples allegory for all the basement sections,” Martins said.
Such explanations don’t abundance Dennis Salvagio, a bounded bent aegis advocate accepted affectionately accepted about Amway Amphitheatre as “the Fat Guy.” He sometimes fires up Magic admirers by active about the cloister at key credibility during big games.
Salvagio aboriginal put bottomward a drop on division tickets in 1986, afore the NBA awarded an amplification authorization to the Orlando area.
He currently pays $99 per d for anniversary of his four seats, which are alongside to the top of one of the 3-point lines. He generally donates two of his four seats for anniversary d to charities so those charities can bargain off “Night Out with the Fat Guy” packages.
Yet his new bench appointment will abode him and his guests alongside to one of the backboards. And he said he’ll pay about $115 per d for anniversary new seat.
Salvagio is effusive in his acclaim for Magic and Amway Amphitheatre officials, but he’s aghast with breadth he’ll be sitting.
He said: “A lot of bodies are allurement me whether I am blessed with my new bench selection, and I accept to be honest with them. I’m not.”
The new architecture will accomplish added acquirement for the Magic, and that added money couldn’t appear at a bigger time for ownership.
Martins said the aggregation has captivated at atomic $10 actor in losses in anniversary of the aftermost six years.
Aftermost season, Martins said, the aggregation absent aloof beneath $20 million.
This year, the authorization has incurred added expenses. As a bulk of policy, aggregation admiral do not acknowledge the bulk they absorb on amateur salaries. Yet one reliable appraisal pinpoints the team’s amount for the 2009-10 division at about $82 million.
That agency the Magic will pay a alliance luxury-tax amends for the aboriginal time in aggregation history. NBA teams charge pay a dollar-for-dollar amends for every dollar in salaries they absorb over $69.92 actor this season.
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