Looks from Asos Alpine and Additional curve for men.
Asos is expanding its men’s admeasurement assortment.
The U.K.-based e-commerce banker will now action continued sizes for men, alignment from XXXL to XXXXXL, and alpine articles that accept added breadth in the anatomy and sleeves to board barter who are 6 feet, 3 inches and up.
Asos will aftermath its own clandestine characterization pieces in big and alpine sizes and will action up to 20 brands, including Polo Ralph Lauren, Noose & Monkey, Wrangler and Burton, that additionally accomplish beyond sized items for men.
Nick Eley, arch of men’s abrasion architecture at Asos, said that agnate to its women’s plus-size and alpine categories, which he said accept been actual acknowledged for the company, the men’s pieces will be on-trend and no altered from the core, accepted pieces in the capital range.
“We capital the chump to accept fashionable artefact to accept from,” Eley said.
So far, Eley said the better sizes in the big and alpine class are selling, acceptation there’s allowance for the ambit of sizes to grow. But challenges accept sprouted up. For example, Eley said there is a abridgement of men’s brands bearing contemporary items in additional sizes. Eley said it’s additionally adamantine to acquisition models to abrasion these pieces back abounding agencies don’t accept plus-size macho models on their books. Instead, the Asos aggregation scouted models in the artery and assassin one who works in its arch appointment in London.
Last year, IMG launched a men’s plus-size analysis alleged Brawn and active Zach Miko, who is 6 feet, 6 inches and has a 40-inch waist. Back actuality signed, Miko has formed for retailers including Target and J. Hilburn.
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