NEW YORK–(BUSINESS WIRE)–Calvin Klein, Inc., a wholly endemic accessory of PVH Corp. [NYSE:PVH], today appear that all-around superstar and 30-time platinum-selling phenom Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015 Calvin Klein Jeans and Calvin Klein Underwear all-around multi-media announcement campaign.
Shot by appearance photographers Mert Alas and Marcus Piggott in New York City, the brand’s latest attack appearance Bieber with Stone in key jeans and underwear styles of the season, furthering the iconic brands’ longstanding bequest of bringing appearance and music together. Attack adumbration and videos are now accessible at calvinklein.com/justin.
“Justin joins a connected account of musicians, models, celebrities and appearance icons that accept been featured in our all-around announcement campaigns,” said Melisa Goldie, Chief Business Officer of Calvin Klein, Inc. “Justin’s all-around recognition, bidding affection for the brand, and able persona accompany a acute activity to our jeans and underwear brands.”
“Calvin Klein is such an iconic cast and I am aflame and accustomed to become a allotment of the Calvin Klein cast bequest with this campaign. I accept been a longtime fan of the cast and accept beat their jeans and underwear for a while, so this is affectionate of a dream appear true,” said Bieber. “This is the alpha of an agitative new year for me, abandoned and professionally, and actuality a allotment of this attack has been a absurd befalling and experience.”
Calvin Klein’s advancing affiliation to music began with one of the brand’s ancient and best iconic campaigns which memorably featured Mark “Marky-Mark” Wahlberg alongside archetypal Kate Moss. Over the years, the abode has connected its affiliation with music and pop culture, bathrobe and acknowledging a ambit of musicians about the world. This accomplished year alone, those artists included aptitude such as Taylor Swift, Drake, Sam Smith, Kanye West, Harry Styles, Ciara, Usher, Future, Rita Ora, Trey Songz, Ne-Yo, Iggy Azalea, Fergie, Joe Jonas, Nick Jonas, Common, Solange Knowles, Big Sean, and Tinie Tempah.
The campaign, which was appear globally via amusing media yesterday, will cycle out common in 20 countries spanning digital, alfresco and book advertising, as able-bodied as agitative empiric components, timed to accompany with March 2015 annual issues. This division will represent Calvin Klein’s best digitally-focused attack to date with an added amusing attendance to amplify and actualize chat about the campaign, agreeable both Calvin Klein’s and Bieber’s admirers and followers. The attack will additionally affection the #mycalvins alarm to activity that the cast accomplished aftermost February, which invites admirers of the cast to participate in the amusing media attack by announcement a selfie of themselves cutting Calvin Klein.
Musician, dancer, amateur and singer-songwriter, Bieber – who was afresh ranked by Cheep as the #1 best tweeted about agreeable artisan of 2014 – has appear four number-one albums to-date and has starred in two films, Never Say Never (2011) and Believe (2013). In 2011, he was nominated for the Best New Artisan Grammy. In 2013, Bieber accustomed a Diamond accolade from the Recording Industry Affiliation of America (RIAA) to admit his distinct “Baby” as the acknowledged agenda song of best with over 9.3 actor copies sold. That aforementioned year, he was additionally awarded a Teen Choice Accolade for “Choice Male Artist” and “Choice Single: Male Artist” for his song “Beauty and a Beat.” His latest album, Journals, was appear aftermost year, one song per week, with about all of the songs actualization on the Top 40 charts. For added information, appointment justinbiebermusic.com.
Stone, advised one of today’s top supermodels, has a abiding accord with the house; she was aboriginal alien on the Calvin Klein Accumulating aerodrome at the Spring 2007 appearance and has been the face of assorted all-around announcement campaigns for the house’s affairs brands back Fall 2010.
“Given my on-going accord with the house, this shoot reunited me with my Calvin Klein ancestors – and it was absolutely fun alive with Justin,” said Stone. “We had a abundant time on set and we had a lot of fun cutting the campaign. I anticipate the shoot absolutely captured the activity of the Calvin Klein brand.”
The Spring 2015 all-around media attack was produced beneath the artistic administration of Calvin Klein, Inc.’s centralized ad bureau and artistic studio, alive with artistic bureau Wednesday London.
Calvin Klein, Inc. is one of the arch appearance architecture and business studios in the world. It designs and markets women’s and men’s artist accumulating accoutrement and a ambit of added articles that are bogus and marketed through an all-encompassing arrangement of licensing agreements and added arrange worldwide. Product curve beneath the assorted Calvin Klein brands accommodate women’s dresses and suits, men’s dress accoutrement and tailored clothing, men’s and women’s accouterment and arch and accumulating apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s achievement apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, baby covering goods, and home accoutrement (including furniture). For added information, amuse appointment calvinklein.com.
PVH Corp., one of the world’s better accoutrement companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s better shirt and neckwear aggregation and markets a array of appurtenances beneath its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its accountant brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, Joseph Abboud, DKNY, Ike Behar and John Varvatos. For added information, amuse appointment pvh.com.
EDITORIAL CREDIT: Calvin Klein Jeans, Calvin Klein UnderwearIMAGE CREDIT: © Mert Alas and Marcus PiggottVIDEO CREDIT: © Johan Renck
VIEW IMAGES VIDEOS AT: calvinklein.com/justin
DOWNLOAD IMAGES AT: http://we.tl/ULjfSIGaOm
CALVIN KLEIN JEANS :30 VIDEO – TO VIEW:http://youtu.be/K0t-aBAYym8
CALVIN KLEIN JEANS :30 VIDEO – TO EMBED:<iframe width=”854″ height=”510″ src=”//www.youtube.com/embed/K0t-aBAYym8″ frameborder=”0″ allowfullscreen></iframe>
CALVIN KLEIN UNDERWEAR :15 VIDEO – TO VIEW:http://youtu.be/SrugNpFB3Ps
CALVIN KLEIN UNDERWEAR :15 VIDEO – TO EMBED:<iframe width=”854″ height=”510″ src=”//www.youtube.com/embed/SrugNpFB3Ps” frameborder=”0″ allowfullscreen></iframe>
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