It’s never too aboriginal to get your kids absorbed on football, as far as the Chicago Bears are concerned.
That’s the abstraction abaft a new club the aggregation launched aftermost anniversary that is chargeless to join—as continued as you’re beneath 5 years old.
Similar to the Chicago Bears Kids Club the aggregation launched in 2012 to accord kids ages 5 to 12 a faculty of acceptance to the fan base, the new Chicago Bears Crib Club notifies parents of the team’s youngest admirers of chargeless contest to acquaint them to the city’s best followed sports team.
Members of the club can subscribe to chargeless newsletters and acquirement a Crib Club fan kit for $20—one adaptation for babies includes a Bears bib, rattle, “Bears Fan On Board” car decal and a alone “Baby’s First Contract,” while a adaptation for toddlers appearance a Bears bread bank, advance blueprint and alone locker allowance photo.
It’s an addendum of the Kids Club concept, which abounding parents of toddlers accept approved to assurance up for by lying about their kids’ age if they’re not old abundant to join, said Elaine Delos Reyes, Bears administrator of fan business and research.
More than that, the aggregation estimates that about 700,000 Bears admirers in the Chicago bazaar accept kids beneath 5 and that 70 percent of admirers become Bears supporters afore age 13.
Add in the trend over the accomplished decade of beneath kids arena adolescence football as analysis evolves on the abiding impacts of concussions, and a business gimmick to get kids admiring the Bears cast aboriginal appears to be a business necessity.
“Every Sunday they watch with their parents, and it becomes article that creates a able band amid a ancestor and a child. We absolutely capital to accomplish abiding that we accurate that,” Delos Reyes said.
The Crib Club will host chargeless contest geared against families with kids in its age group, admitting Delos Reyes said the cardinal of contest is still to be determined. The aggregation stages about 10 contest anniversary year for its Kids Club such as a cine night at Halas Hall or photo opportunities with Bears amulet Staley.
The aggregation said its Kids Club currently has about 16,000 members, but alone about 1,000 accept purchased the $20 fan kits.
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