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At aboriginal glance it may assume odd to compare International Business Machines (NYSE: IBM) and McDonald’s (NYSE: MCD), as one aggregation is a bequest tech behemothic and the added is the world’s bigger fast-food chain.

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Beyond the accessible differences, however, the two companies accept a cardinal of similarities as stocks. They are both baddest associates of the Dow Jones Industrial Average, and they’ve both been about for generations. McDonald’s dates aback to 1940, while IBM was founded in 1911. The two stocks additionally analysis abounding of the aforementioned boxes for investors, as they are both reliable allotment payers — admitting alone McDonald’s is a Allotment Aristocrat, acceptation it’s aloft its allotment every year for 25 years in a row. IBM, however, is alone a few years abroad from accomplishing that status.

As stocks, both are bottomward abundantly this year, admitting McDonald’s has been the bright champ over the aftermost bristles years, as the blueprint beneath shows.

MCD abstracts by YCharts

Let’s booty a attending at what anniversary banal has to action today and go over the key numbers that investors should be acquainted of.

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The exoteric of a acclimatized McDonald’s restaurant

Image source: McDonald’s.

For years McDonald’s seemed to be falling abaft fast-casual rivals like Chipotle Mexican Grill as U.S. commensurable sales fell and profits and allotment amount backward flat. However, that afflicted with the access of CEO Steve Easterbrook, who has active the cast domestically with the advice of initiatives like all-day breakfast and application beginning beef in division pounders. The aggregation has additionally been all-embracing added accustomed aliment trends: It’s alone antibiotics from its chicken, and apprenticed to alone use cage-free eggs. Overseas, Easterbrook has apart profits by refranchising restaurants. 

Though McDonald’s banal has been collapsed this year, the Golden Arches’ achievement still looks solid. In its best contempo quarter, commensurable sales added 4% with comps up in all segments, the 12th division in a row commensurable sales accept risen. Acclimatized balance per allotment grew 15% in the division to $1.99 and EPS has been additional by the company’s refranchising initiative, which has accustomed it to access allotment repurchases.

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Looking ahead, McDonald’s sees abiding growth: The aggregation forecasting long-term, anniversary EPS advance in the high-single digits, 3-5% anniversary systemwide sales growth, and operating allowance in the mid-40% range, which has been additional by affairs off company-owned aliment to franchisees. If McDonald’s can bear on that advice the banal should accomplish reliable allotment for investors.

Story Continues

An IBM agent works on one of the company’s mainframe computers.

Image source: IBM

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In its heyday in the 1980s, IBM was the best admired aggregation in the U.S., but the tech behemothic that has connected been accepted as Big Blue has been in the bosom of a connected transformation, auctioning acceptable accouterments segments and instead absorption on casework like the billow and bogus intelligence with its Watson supercomputer. As a aftereffect of that strategy, IBM’s acquirement beneath for 22 beeline quarters, a band that assuredly came to an end beforehand this year. Along the way, Warren Buffett, who had already been a big advocate of the tech giant, bailed out of the stock, acknowledging that he misread the company’s advance potential. 

Due to that action and a affection for allotment buybacks, IBM is a bald adumbration of its above cocky — its bazaar cap has collapsed by about bisected back 2013 to $128 billion. 

While IBM’s era of shrinking acquirement is over, its top band is almost growing these days. In its best contempo division acquirement added 2% on a currency-adjusted base to $20 billion and acclimatized balance per allotment ticked up 5% to $3.08, admitting after allotment buybacks that access would accept aloof been 3%. 

IBM appears to be active on its cardinal goals: Billow acquirement is up 23% over the aftermost four quarters, and acquirement from its “strategic imperatives” has added 15% to $39 billion during that time. But that hasn’t been abundant to about-face about the aggregation as a whole. Gross margin, for example, is bottomward from 45.2% to 44.6% through the aboriginal bisected of the year, and management’s advice calls for acclimatized EPS of at atomic $13.80, almost college than aftermost year’s $13.66. Considering those results, it’s not a abruptness the banal has connected to languish.

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For a complete allegory amid IBM and McDonald’s, it’s not abundant to aloof attending at accomplished performance, accepted position, and approaching expectations. We accept to accede appraisal and dividends. Actuality it seems that IBM is the winner.

The tech banal trades at a P/E arrangement of aloof 10.1, a absorption of its brackish growth, while McDonald’s is admired at 22.6, added in band with the bazaar average. As a allotment payer IBM additionally looks like the bigger choice, as it offers a allotment crop of 4.2% adjoin McDonald’s allotment of 2.8%. IBM has additionally about developed its payout faster in contempo years and has a lower payout arrangement compared to McDonald’s, due in allotment to its lower valuation.

Still, admitting IBM’s advantage in agreement of both appraisal and its dividend, McDonald’s looks like the bigger buy here. The fast-food behemothic has a abundant bigger anchor on its future, as it has auspiciously acclimatized to achieve its role as the baton of the fast aliment industry. IBM, on the added hand, looks like it’s arena catch-up to Amazon and others in the cloud, and its axis to casework has yet to pay off.

For investors attractive for a reliable baddest stock, McDonald’s is the bigger best here.

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John Mackey, CEO of Accomplished Foods Market, an Amazon subsidiary, is a affiliate of The Motley Fool’s lath of directors. Jeremy Bowman owns shares of Chipotle Mexican Grill. The Motley Fool owns shares of and recommends Amazon and Chipotle Mexican Grill. The Motley Fool has a acknowledgment policy.

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